Now let me start with the facts! I am no expert at this, in fact I’m still learning how to harness my platforms to earn me a little extra cash but I do earn extra cash so why not share some ways I have made a pennies here and there and other ways that may work for you.
I also want to say that in 6 years of me blogging only in the last 2 and a bit years have I made any money from my blog or social. Up until now (literally last week) I had never actively pitched to brands. I have always waited for opportunities to kind of land with me due to the worry of not being good enough. I by no means make a huge amount, dream would be I do but I earn enough to get me extras here and there. It is also varied month to month so I also should mention I still work full time 8:30 – 17:30 5 days a week!
1 – Send your media pack
I’ve had a media pack for a while only ever sending when a brand would ask. However this is your first must when pitching which I am starting to actively do. Think about what you can offer the brand, let them know your ideas and how you can work together be open to different collaborations and negotiations. Having a good media pack when pitching will help! You should include stats, what you can offer and of course costs. Be fair to yourself when pricing think about what goes into what you’re offering to produce and the hours it would take and break it down so you don’t undersell yourself. To get in the door you need to think about your email game, don’t be generic research the brand and pitch ideas on how you could work with them. If you don’t feel like creating your own media pack from scratch, Etsy have some gorgeous templates that range in price.
2 – Use apps
This is where I get my most social media paid collaborations I’ve used a few over the years but Takumi is by far my favourite to be transparent I’ve earned a couple of thousand in 2 and a half years which considering my following etc. this is pretty good! You have to have at least 1,000 followers to request to join this platform. The other app I use is Tribe now this one you can make a ton from but it can be harder I’ve submitted probably 20+ shots to brands and got a grand total of 1 in a year but keep at it! I believe you have to have at least 3,000 followers on Tribe to request to join.
3 – Affiliate links and advertising
Money can be made here you have to disclose affiliate links but you can make some extra pennies by promoting stuff you love and your followers buying through your link. I use Linkshare, Affiliate Window and Shopstyle, now I have made pennies really not even enough to make a withdrawal in my 6+ years but I’m not really on it if that makes sense, not everything I share is an affiliate link because I forget so if you can be really on it and if you share links on Twitter and Instagram (if you have swipe up) you can get more clicks and more commission.
4 – Do some freelancing
I work in marketing and started out in influencer marketing so I use my skills and knowledge from 5 years in the industry and I also do freelance work. I help brands with their influencer marking, strategies and I consult I should mention I do this on the side of a full time job and blog! You could be great at this too, maybe it is social media, copywriting or photography? You could use it to help brands on their journeys.
5 – Share your skills
You’re skilled you know you’re niche so if you feel like you have something worth selling such as a e-book, guide, course or something similar market it. See where there is a demand for knowledge in a certain area and if you know your stuff work hard and make something worth buying.
I really am no expert in this, I have made in the grand scheme of things a little but with these tips it could be a little more and all the pennies add up and make pounds. I hop this either helps you with a few ways to help earn on your blog or social or gives you the confidence to start putting your content out there and being paid to do so!
Always key to remember though is it is all about balance, while earning money from creating content is amazing I like to keep it a 75% organic and 25% paid split it depends on you but this works for me at the moment. Also don’t take every opportunity some may not be right so don’t say yes just because it is paid consider your audience, your niche, your theme it all needs to work with what your promoting and be something that you either already love or something, you’ve tried and loved, or something that you know is right for you and your followers.
If you fancy some more tips for myself and some others, check out this post I contributed to called ‘How to make money from blogging‘ on Save the Student.
Good luck in making them pounds! Let me know of any other ways you bring in a little extra income.